CMT
COUNTRY MUSIC TELEVISION / MTV NETWORKS Type of Work: Brand Strategy Consumer Research Creative Brand into Office Environment Training Materials Brand Book Internal Execution External Execution The Challenge CMT was facing a brand identity crisis. Outdated stereotypes about country music were turning off advertisers and failing to resonate with a younger, evolving audience. The brand […]
The Homestead
THE HOMESTEAD Type of Work: Fractional CMO Brand Strategy Marketing Plan Visual Expression Interior Design Experience Design Brand Training Brand into Culture Social Good Initiatives Asset Development The Challenge In Africa’s fiercely competitive safari lodge scene, standing out is no small feat. Our mission? Position The Homestead as the premier luxury safari experience on the […]